Youtube Music Video Promotion is a great way to increase your exposure and reach for your music videos. It allows you to reach a huge audience with little or no extra work, and also provides great ROI when done properly. It can be a bit intimidating at first, but once you have a basic ad strategy in place (similar to Facebook or Instagram), it’s easy to make the most of the platform.
The first thing to do is define your short-term goals. How many views do you want, and why? Having a goal in mind is important, but don’t get caught up in chasing vanity metrics. They mean nothing without a plan for turning those views into subscribers and fans.
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Once you have your goals in place, it’s time to start promoting your music video. Creating hype is essential, whether it’s teases on social media, a premiere, or posting stills from the making of the video. Reminding fans of the release date multiple times will help them mark their calendars and plan accordingly.
Make sure your music video is fully optimized on the platform by using the best title and description, tagging it appropriately, and utilizing an eye-catching thumbnail. A well-optimized video will appear higher in search results and is more likely to be shared. If possible, include a call-to-action in your video’s description to encourage viewers to take the next step – be it subscribing to your channel, buying your music, or attending your shows.