The BrewDog business is based in Manchester, United Kingdom. It first applied to the Dragons’ Den in 2009, when the producers offered them PS100,000 (around PS4 million) to invest in their company. The producers decided that the business was not a good enough investment proposition, even though the owners offered them 20 per cent of their business for a PS100,000 investment. The Dragons’ Den’s decision was a blow for the company, which subsequently went on to become a multi-billion-pound brand. This link – candymarketing.co.uk/
What Is Dragons Den Turns Down BrewDog Really All About?
The two co-founders of BrewDog have revealed they were turned down by the Dragons. They had applied to appear on the show in 2008, but were turned down. The producers claimed that the business was not a good investment, and would have given the entrepreneurs a 20% stake in exchange for PS100,000. Fortunately, the producers were wrong. The Dragons’ Den producers said that the business would be a failure and rejected the application.
The owners of BrewDog have a unique business plan: they have a product that is not a drink, but rather a luggage brand for children. They developed a product called Trunki, which is worth PS250 million. Rob Law, the co-founder of BrewDog, has had the misfortune of being humiliated by Theo Paphitis, who pulled the handle and broke it. He then asked the BBC for PS100,000 in return for a 10% stake.